What exactly is content marketing?

In short, it’s any video, picture and/or collection of words that serves to build your brand. Content marketing can be social media, newsletters, website copy and much more. You may not even realize that you’ve been content marketing when you posted on Instagram or Facebook or posted that blog post to your website.

The thing I find when talking to business owners is that they so often get stuck on what to post and end up posting nothing. Trust me, this is my story all too often as well. However, I absolutely love helping businesses strategize on what to post and how to post.

I love digging deep into what makes a business tick, which is often digging into what makes a business owner tick. Why do you have this business? What do you love about it? Why do you your business is needed? What excites you the most about it? All of these questions can be so hard to answer but unlock SO MUCH content for your marketing efforts.